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Market Research Capabilities:

We conduct secondary research to collect data that is already available in the public domain. The collected data is analyzed and summarized in client required formats. We gather data through secondary research from company websites, government websites, research reports, industry specific groups, associations, and so on.

Some of our secondary research capabilities includes
  • Company/Competitor Profiling: The major goal of company profiling is to gain a better understanding about business intelligence and to keep track of key components of a successful firm including competitors, prospects, customers, and suppliers.. For company profiling, we cover all aspects of a companysuch as business description, segment information, bibliography information, M&A deals, SWOT analysis, reviews, etc.
  • Industry Profiling: The Industry profiles can be useful in a variety of ways, especially if you’re thinking of starting a new firm or growing an existing one. Investors wishing to move into a new industry utilize industry profiles to research opportunities before investing. We cover all aspects of industry profiling such as market size, market segmentation, recent trends, challenges, etc.
  • News Tracking Analysis: We look for mentions of your company, products, and services in a range of media, including social media, electronic media, print media, and digital media. We cover these news in detail on a quarterly, half-yearly, annual, and custom basis.
  • Product Details Study: The product study looks at following features such as pricing, availability, quality, appearance, and other factors of a product. We also cover the details about reviews and ratings of the products across various source.
  • Sales and Marketing Lead Generation: The lead generation helps in Identifying and collecting the target customers for the company’s service or products. The practice of gathering fresh leads enables organizations to educate and nurture prospective customers via e-mail marketing before contacting qualified leads directly via salespeople. We cover all aspect of lead generation such as identifying key contact from the given company, industry, etc.

Business Competitive Intelligence:

With revolution in the competitive world every now and then, it is always mandatory to be aware of what is competitor’s next move and actions, what do consumers’ desire for, and how can this knowledge bring about the improvement in your business. Technically, this is termed as Business Competitive Intelligence.
Over the past two decades, competitive intelligence has dominated the business world and gains prominence in every new strategy subjected to development. It also helps in making planned decisions as well as tracking company’s growth chart. However, to implement the decision, the collected information needs to be processed and analysed.
Business Competitive Intelligence facilitates bench-marking in the competitive market via objective and honest ways. Many firms ignore this process considering it to be a luxury task; they forget the fact that Business Competitive Intelligence has a direct impact on the failure, success or survival of a company. In addition, it guides the top management and helps in avoiding any misconception within the firm and about the competitors.

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